AIRPLAY PROMOTION
RGEN, South London-born music producer, known for his cinematic, yet commercial sound. RGEN’s genre-defying production almost always leaves listeners in awe, combining the commercial sounds of pop, afrobeat, and Latin music with the deep atmospheric elements of soundtracks and music for the film.
At the age of just 20, RGEN produced the afrobeat hit single “Antenna” by Fuse ODG, featuring American rapper Wyclef Jean. Antenna rose to the top 10 of the UK singles chart. A song that started in RGEN’s bedroom became one of the first few afrobeat songs to go viral and be played on British radio. It went viral for a second time following a Tik Tok dance trend in 2021.
RGEN has since traveled the world to compose music and has collaborated with various, well-known artists such as Fuse ODG, Wyclef Jean, Jamelia, Ed Sheeran, Chipmunk, Giggs, Cadet, Joey B, Kuami Eugene, KiDi, Tory Lanez, and many more.
Ultimatum marks his debut single and first step out into the limelight to show the world what 10 years as an industry insider who’s mastered his craft can bring to the table.